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What does long-term focus really mean? Do companies really wait months to decide on a priority position? When does culture really matter?...

Best-selling author, branding expert and former Airbnb global head of community, Douglas Atkin, returns to The Chad & Cheese Cult Brand...

Companies know WHY becoming a CULT BRAND is great for business, but do they know HOW? Best-selling author, cult branding expert and...